Despite the growing use of artificial intelligence on LinkedIn, one AI tool is falling short of expectations: the AI writing assistant designed to help users enhance their LinkedIn posts.

In a recent interview with Bloomberg, LinkedIn CEO Ryan Roslansky revealed that AI-generated writing suggestions have not been adopted as widely as anticipated. “It’s not as popular as I thought it would be, quite frankly,” Roslansky said.

He explained that LinkedIn has a higher content standard than other social media platforms because of its professional nature. “This is your resume online,” he noted, emphasizing the risks of publishing content that appears obviously AI-generated.

Roslansky pointed out that while being called out for AI-generated posts on platforms like X (formerly Twitter) or TikTok might not have serious consequences, the same is not true for LinkedIn. “When you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself,” he added.

Interestingly, even as the AI writing assistant feature lags in popularity, LinkedIn is experiencing a massive surge in AI-related job opportunities. According to Roslansky, there’s been a 6x increase in jobs requiring AI skills over the past year. Additionally, the number of LinkedIn users adding AI and machine learning skills to their profiles has skyrocketed—up by 20x.

This trend reflects the growing demand for AI expertise in the workforce, even if professionals remain cautious about using AI tools to craft their personal brand on LinkedIn.